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The number of pedestrians struck and killed by vehicles, in 2013.1

Fathers. Daughters. Babies. Grandmothers.

These are real people, from real families - families that have been irreversibly changed in the blink of an eye.

How does this happen?  We have street signs, stop signs, crosswalks - so many safeties in place to prevent accidents.  Where is the gap? The weather can often play a key role in accidents. Black ice, snow banks, torrential rain - all of these factors compromise visibility and maneuverability.

Sadly, in many cases, it is the failure to observe safeties and surroundings. Distracted driving or walking, driving while under the influence, speeding, failure to signal, disregard for traffic signals and crosswalks - many or any of these factors can severely impair drivers, or pedestrians, increasing the risk of an accident.

What can be done to stop this horrific trend from ending more lives?

A lot, actually.

Dear Drivers,
Please consider and observe the following tips on safe driving.
Help prevent tragedy. Help save a life.


  • Slow down when around pedestrians.
  • Establish eye contact from pedestrians waiting to cross the street.
  • Watch for pedestrians before making a turn.
  • Be patient. Give older pedestrians the time they need to cross the street.
  • In bad weather, apply the brakes earlier when stopping for a pedestrian.
  • Follow special guidelines around blind pedestrians.
  • Be especially cautious around schools or places where children are likely to be present.
  • Put down the phone.



  • Drive intoxicated. Drugs. Alcohol. Any medication that causes drowsiness.
  • Pass around a car that has stopped at a crosswalk.
  • Stop your car in the middle of a crosswalk.
  • Block any sidewalk.
  • Stop too close to pedestrians in a crosswalk.
  • Drive distracted.
  • Drive aggressively.
Please Pedestrians,
There is much you can do to prevent pain, suffering and injury for yourself and others. We’ve provided a list. Review it, study it, apply it.


  • Cross at marked crosswalks and intersections.
  • Walk on the sidewalk whenever possible.
  • Check for cars turning before beginning to cross.
  • Ensure drivers see you before crossing.
  • When walking on a road with no sidewalk, walk on the left side of the road.
  • Be especially cautious at night.
  • Put away the phone.



  • Cross between two parked cars.
  • “Dart out” or run into the street.
  • Enter the road on a “don’t walk” indicator.
  • Assume that a car will stop for you.
  • Walk behind a car that is backing up.
  • Walk distracted. Yes, looking down at your phone while you’re walking can hurt you.
There is hope. Collectively, we can make a difference. There is so much you can do.
Take heed. Make changes. Save lives. One day, someone might end up saving yours.


For more on the Do’s & Dont’s of Driver/Pedestrian Safety, request our free book: The Essential Guide to Pedestrian Safety. We want you safe.  Let us send it to you absolutely free.

If you or someone you love has been hurt or killed in a pedestrian accident, please let us help.  Call or click and tell us your story. We’re here for you.


  1. National Highway Traffic Safety Administration. Traffic Safety Facts 2013 Data - Pedestrians. Washington, DC: US Department of Transportation, National Highway Traffic Safety Administration; 2015. Publication no. DOT-HS-812-124. [cited 2015 Feb 17]. Available at http://www-nrd.nhtsa.dot.gov/Pubs/812124.pdf . Accessed April 27, 2016.
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